1. Introduction
Welcome to lizpeck.com.au, itslizpeck.com and The Digital Product Studio community, operated by Liz Peck (“we,” “our,” or “us”). We provide tools, guides, mini courses, free checklists and a free community for Etsy digital product sellers, including Digital Product Forecast and Clipart Prep Studio.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, join our community or purchase our products. Please read this policy carefully. By using our website, you agree to the practices described here.
2. Who We Are
Business name: Liz Peck
Websites: lizpeck.com.au and itslizpeck.com
Contact email: [email protected]
For EU/UK users, Liz Peck acts as the data controller for your personal information.
3. Information We Collect
3.1 Information You Provide Directly
- Email address: when you sign up for our mailing list, download a freebie or lead magnet, join The Digital Product Studio, or make a purchase
- Name: when provided during a purchase or sign-up
- Community account details: your name, email address, profile and anything you post, when you join The Digital Product Studio
- Payment information: when you purchase a product. Note: we do not store your payment card details. These are processed securely by Stripe and/or PayPal.
3.2 Information Collected Automatically
When you visit our website, we and our third-party partners may automatically collect:
- Browser type, device type, and operating system
- IP address and general geographic location
- Pages visited, time spent on pages, and referral URLs
- Interactions with our website (clicks, scrolls, purchases)
This information is collected through Google Analytics and cookies/tracking technologies (see Section 7 for more detail).
4. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill your orders for digital products
- To send you order confirmations and product delivery details
- To run The Digital Product Studio community and manage your account in it
- To send you marketing emails and updates (only with your consent)
- To improve our website, products, and services using analytics data
- To respond to your enquiries and provide customer support
- To comply with legal obligations
- To detect and prevent fraud
5. Legal Basis for Processing (EU/UK Users)
If you are located in the European Union or United Kingdom, we rely on the following legal bases under the General Data Protection Regulation (GDPR) and UK GDPR:
- Contract performance: processing your order and delivering digital products
- Legitimate interests: website analytics, improving our services, and fraud prevention
- Consent: sending marketing emails (you may withdraw consent at any time by unsubscribing)
- Legal obligation: where we are required to process data under applicable law
6. How We Share Your Information
We do not sell your personal information. We may share your data with trusted third-party service providers who assist us in operating our business:
- Payment processors (Stripe, PayPal): to process payments securely
- Email marketing platforms: to deliver our emails and manage our subscriber list
- Community and course platform (Teachery): to host The Digital Product Studio, your community account and any courses you take
- Google LLC (Google Analytics, YouTube): to analyse website traffic and behaviour, and to play videos embedded on our pages
- Website hosting and technical service providers
All third-party providers are contractually required to handle your data securely and only for the purposes we specify. Where required, we have entered into Data Processing Agreements with these providers.
We may also disclose your information if required by law, court order, or to protect the rights and safety of our business or others.
7. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience and gather analytics data. Cookies are small text files stored on your device.
Types of cookies we use:
- Essential cookies: required for the website to function (e.g. shopping cart, session management, community sign-in)
- Analytics cookies: Google Analytics tracks how visitors use our site (pages visited, time on site, etc.)
- Marketing/tracking pixels: we may use pixels (such as Facebook Pixel or similar tools) to measure advertising effectiveness and retarget visitors
- Embedded content: some pages include embedded YouTube videos, which may set cookies when you play them
You may control cookies through your browser settings. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on (available at tools.google.com/dlpage/gaoptout).
Note that disabling certain cookies may affect the functionality of our website.
8. Data Retention
We retain your personal information only as long as necessary for the purposes described in this policy:
- Purchase records are retained for a minimum of 7 years for accounting and legal purposes
- Email marketing data is retained until you unsubscribe or request deletion
- Community account data is retained until you ask us to close your account
- Website analytics data is retained in accordance with Google Analytics’ default retention settings
When your data is no longer needed, we will securely delete or anonymise it.
9. Your Privacy Rights
EU/UK Users (GDPR Rights)
If you are located in the EU or UK, you have the following rights under the GDPR:
- Right of access: to request a copy of the personal data we hold about you
- Right to rectification: to request correction of inaccurate or incomplete data
- Right to erasure: to request deletion of your personal data in certain circumstances
- Right to restriction: to request we limit how we use your data
- Right to data portability: to receive your data in a structured, machine-readable format
- Right to object: to object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: at any time, where processing is based on consent
You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO) at ico.org.uk. In the EU, contact your relevant supervisory authority.
US Users
Depending on your state of residence, you may have additional rights under applicable US privacy laws (such as the CCPA in California), including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information.
To exercise any of your rights, please contact us at [email protected]. We will respond to your request within 30 days.
10. International Data Transfers
As a business operating from Australia serving customers in the US and EU/UK, your personal data may be transferred to and processed in countries outside your own. This includes transfers to our third-party service providers such as Stripe, PayPal, Teachery and Google, who may be located in the United States or other jurisdictions.
Where personal data of EU/UK residents is transferred outside the EEA/UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent mechanisms approved by relevant data protection authorities.
11. Children’s Privacy
Our website and products are not directed at children under the age of 16. We do not knowingly collect personal information from anyone under 16. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.
12. Data Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Payment information is handled by PCI-compliant third-party processors (Stripe and PayPal) and is never stored on our servers.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Liz Peck
Email: [email protected]
Websites: lizpeck.com.au and itslizpeck.com